Alternative Markets 2 of 4

Advanced Communications

The new Internet economy runs over telecommunication lines that reach all the way around the world. Most of those lines are now made of fiber-optic cables — glass fibers that carry light waves that carry digital signals. One of the largest owners of these fiber-optic networks is a Nebraska-born company — Level 3.
Laying fiber-optic cable
Laying fiber-optic cables across the U.S.

Level 3 Communications Inc. operates a 16,000-mile network of fiber-optic cable that connects more than 50 urban markets in North America plus cities in Europe. It began as a spin off of the Omaha-based Peter Kiewit Sons' construction company. Fiber-optic cable is replacing copper wire as the basic transmission medium in the world's telephone and computer communications systems. Much of Level 3's network was built along railroad right-of-way, including Omaha-based Union Pacific Railroad tracks.

In part because of this fiber-optic network, Omaha has emerged as a leader in the telecommunications industry. Dr. Wiley McKinzie, dean of the College of Applied Science and Technology at Rochester Institute of Technology, has said, "Omaha is the hub, if not the Mecca, of the burgeoning information technology services industry."

U.S. News and World Report, in their September 1, 1997, issue wrote, "The city on the Missouri River has emerged as a big telecommunications and computing hub, while preserving its traditional strengths... Omaha is benefiting not only because it sits astride major East-West and North-South fiber-optic lines but also because it has a backup phone switching center for the entire city."

Omaha is also the telemarketing capital of the U.S. — for better or worse, since many people do not enjoy receiving sales calls over the phone. To be fair, much of the telemarketing industry is dedicated to servicing incoming catalog sales.

Finally, one of the largest online brokerage companies, Ameritrade, is also based in Omaha.

With all of this activity, Forbes magazine rated Omaha in the top ten cities for nurturing information technology companies in the United States in its January 1995 issue.

Fiber optics converts voices and computer data into pulses of light and sends it through hair-like fibers to their destinations, where they are converted back into sound or electronic computer information. Fiber-optic lines allow much higher volumes of information to flow than cooper wires. Advances in fiber optics and other systems steadily increase the speed and volume of information that can flow from point to point. Sending large amounts of information down an optical fiber is done by encoding many separate streams of data as pulses of light of different colors, so that they can travel along the fiber without interfering with each other. As the equipment at either end of the fiber becomes more sophisticated, the number of channels and the capacity of each channel increase even though the fiber itself is unchanged.

High-capacity lines, known as broadband lines, are valuable because they can carry so much information so fast. Cheap, broad bandwidth could lead to new products and higher demand for existing products. Video telephones with high-quality pictures could be as affordable as today's ordinary long-distance calls. Downloading an entire movie over the computer could be as economical as downloading a single photograph today.

Level 3's fiber-optic network
Map of Level 3's network
of fiber-optic cables.

Level 3 essentially acts as a wholesaler of time and space on its fiber-optic network. Its customers are large communications companies that then resell the bandwidth to individual business and private customers.

What is the theoretical limit of the rate at which information can be sent down an optical fiber? A group of researchers at Lucent Technologies' Bell Laboratories found that the limit is far beyond the reach of today's technology, which means that there is plenty of room to increase capacity in the future.

It is somewhat ironic that computer technology industries like Level 3 are experiencing economic woes in the early 2000s that parallel the farm crisis of the 1980s. Like the farmers in the 1980s, Level 3 and similar technology industries are experiencing a major drop in their business. Level 3 has seen the price per share of its stock drop from a high in 2000 of $140+ to a low of $3+ per share in July of 2001. IN January 2003, the stock was trading in the $5 per share range. Like the farmers of the 1980s, services and products provided by technology companies appear to exceed the demand for them, at least in the short term. Foreign markets have declined and the investments in equipment has resulted in heavy debts that are difficult to pay off. Like the farmers of the 1980s, there have been many computer-related companies that no exist.

Will the computer-related technology companies like Level 3 survive and see their profits rebound in the future? Will Nebraska maintain its competitive edge in the telecommunications and computer technology arena? Only time will tell.